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	<title> &#187; business basics</title>
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		<title>Tapping into to power of testimonials</title>
		<link>http://www.massagetherapybusinessmentor.com/blog/tapping-into-to-power-of-testimonials/</link>
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				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[business basics]]></category>
		<category><![CDATA[business promotion]]></category>
		<category><![CDATA[testimonials]]></category>
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		<description><![CDATA[=WHY USE TESTIMONIALS=
Simply said testimonials SELL! In fact, testimonials have been known to increase sales by 250% or more! The Internet is a very impersonal medium. People trust people! The more you can do to “humanize” your web site the more likely potential clients will want to do business with you. Testimonials “speak” to potential [...]]]></description>
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